3D Booth Designs for Beyond Expo

The Mission

Clients: Huawei, Wings & Aethon

Project: Beyond Expo

Date: April 4-6 2025

Role: Lead Designer (Wireframing, 3D Visualization, Rendering, Graphic Creation)

Deliverables: Fully rendered images of multiple views of the Booths, Final Print Graphics adhering to branding and printing guidelines

The Challenge:

BEYOND is an international digital technology and innovation exhibition. It is the leading meeting place of the most brilliant minds in the region, the most innovative companies, as well as cutting-edge technologies, with the main goal of becoming the leading event of its kind in south-eastern Europe, the Mediterranean, and the Middle East.

Strategy:

To elevate the visual impact:

• I designed a functional layout that guided the visitor journey intuitively—from reception to demo areas—creating a seamless flow and minimizing bottlenecks.
• Zones were clearly defined for branding, interaction, and seating, ensuring the booth remained open yet structured.
• Strategic placement of products, messaging, and digital screens ensured visibility from multiple angles and encouraged deeper engagement.
• Custom modular elements (e.g., counters, columns, backdrops) were designed to align with the client’s brand identity while offering flexibility for future events.
• Branding was elevated through:
  • Large-format graphics and clear vertical hierarchies.
  • High-contrast color zones (e.g. orange, blue, white) that grouped services visually.
  • Iconography, typography, and product badges to highlight key offerings.
• I collaborated with stakeholders to ensure each booth accurately reflected brand values and supported meaningful interaction with attendees.

Design Solution:

Key Visual Systems:

• Zoned Layouts for Flow: The open floor plans allowed for smooth circulation of attendees. Strategic spacing between interaction points (e.g. reception desks, demo areas, meeting zones) ensured no congestion while encouraging exploration.
• Visual Anchors & Hierarchy: Bold vertical panels and branded towers established clear focal points, drawing attention even from a distance. Each element—logos, screen content, and product callouts—was positioned to guide the eye naturally across the space.
• Integrated Branding Elements:
  • Color palettes were used intentionally (e.g., Aethon’s orange/blue gradient, Wings’ bold navy and red, Huawei’s clean white with red) to both reflect the brand and differentiate zones within the booth.
  • Large-scale logos, slogans, and textures were wrapped across surfaces to reinforce identity without overwhelming the visitor.
• Functional Furniture & Technology: Seating clusters encouraged longer engagement, while high tables supported networking. Integrated screens and product displays were placed at standing eye-level for accessibility and interaction.
• Consistency from Render to Reality: The final builds matched the 3D visuals down to detail—maintaining color fidelity, material finishes, and proportions—ensuring a strong visual and brand presence throughout the event.