🎮Esports League

The Mission

Client: Ubisoft (Balkan Region)

Project: eLeague Balkan – Rainbow Six Siege Tournament

Duration: September – December 2021

Role: Lead Designer (Branding, Visual Assets, Motion Support)

Deliverables: Full visual identity, social media graphics, stream overlays, MVP cards, schedules, and stat visuals

The Challenge:

Ubisoft needed a cohesive visual identity and a full suite of digital assets for their regional Rainbow Six Siege tournament. The event required:

• A strong, tournament-specific visual language aligned with the Rainbow Six branding
• Seamless adaptation of assets across social media, streaming platforms, and player/team communication
• Weekly visual output for evolving content (schedules, MVPs, results)
• Coordination with teams to ensure photo quality standards for visual consistency

Strategy:

To elevate the visual impact:

• I created a modular brand system with elements like textures, patterns, and gold accents to convey prestige and professionalism.
• Designed a companion logo for the event that complemented the Rainbow Six brand.
• Developed and shared branding guidelines including:
  • Logo usage and placement
  • Color palettes (gold, charcoal, highlight blue)
  • Typography treatments
• Worked closely with teams to ensure photographic consistency, requiring high-resolution headshots and lighting specifications.

Design Solution:

Key Visual Systems:

• 📅 Match Schedules: Weekly match-up cards in static and animated formats
• 🏅 MVP & POTW Graphics: Individual highlights using branded templates
• 📺 Stream Overlay Pack:
  • Scoreboards
  • Casters and Interview frames
  • Stream Start/End and Break Screens
  • Dynamic Stat Cards (map bans, win rates, etc.)
• 🎁 Giveaways: Custom visual for scholarship & GoPro collaboration
• 📊 Playoff Brackets & Team Stats: Easily digestible bracket visuals and pre-match stats

🎨 The system allowed for rapid weekly output while maintaining visual coherence, a critical factor in fast-paced esports events.